WEB APPS

Online Store Ecommerce

The first question you may have is how to create an online store. There are many ecommerce platforms to build your store, and the most commonly used include: PrestaShop, Shopify, WooCommerce, Magento, Drupal, OsCommerce, etc.

Choosing the right online store platform depends on several factors: the level of knowledge of the person who will manage the store, the time and money they are willing to invest, and especially the number of products to be sold online.

Price is a determining factor when it comes to hiring an online store. It’s common for clients to ask how much it costs to set up an ecommerce and step back if it seems over budget. It’s important to remember that an online sales website is an investment—the better your online store is, the more income it can generate. Therefore, each case must be studied and adapted to the client’s actual needs.

Depending on the size of the project, the appropriate ecommerce platform will be selected. PrestaShop and WordPress with WooCommerce are two of the best options for small and medium-sized projects. For larger projects, more robust platforms such as Magento will be considered, which require more preparation and knowledge from the client than other store management systems.

HOW TO CREATE AN ONLINE STORE center_focus_weak

Before starting the development of your ecommerce site, you need to clarify a few points (see summary steps below):

  • Define how many types of products you’ll be selling (Color, Size, etc.) and under which categories: For example, 5 types of t-shirts S|M|L|XL in 5 colors, 3 types of skirts S|M|L|XL in 4 colors, etc.
  • Decide whether each product will have a fixed price or if variations will have different prices: For example, the white t-shirt is €5 cheaper than the rest.
  • Collect all the necessary product information for your customers: Ingredients/materials, personalized descriptions if possible, origin, etc.
  • Decide where you want to sell: within your community, nationally, or expand internationally. Check rates and conditions from different couriers to help you decide.
  • As you know, every website and online store must comply with the GDPR (General Data Protection Regulation), and if you plan to sell abroad, you’ll need to comply with international laws as well. This means preparing legal texts: Terms and Conditions, Privacy Policy, Cookie Policy (your web developer will handle this).

Like any corporate website, you’ll need a domain (www.yourdomain.com) and hosting (What is Hosting?. You can hire this service yourself or through Kreatibu. While there are cheaper hosting providers, we recommend SiteGround, Dinahosting , and Webempresa for their quality service, technical support, and value for money.

After discussing the project needs, the next step is to choose the most suitable ecommerce platform (PrestaShop, WooCommerce, etc.).

Once all the required information is gathered, the conceptual structure of the website will be created. This will help define the functionality and the relationship between the different pages of the online store. It allows us to identify new needs and discard less relevant options. You’ll have access to the site at any point during the development to ensure everything meets your expectations.

The website design is crucial. Your clients must feel attracted to the image you present. It’s essential to customize the online store so it aligns with your brand’s visual identity. The more attractive it is, the higher the chances your users will stay and end up making a purchase.

Once the design is approved, the CMS will be installed along with the template, extensions, and plugins required to create the website’s structure. The design will be adapted according to the wireframes, and the project will start to take shape.

Content structuring begins, customizing the website, modules, colors, and fonts according to the project. Special components and plugins will be installed to provide added functionality to the ecommerce site: special forms, calendars, social media integration, chat, etc., as outlined in the quote. The design will be mobile-responsive. If the budget allows, a custom mobile version can be developed.

Once product pages are added*, along with store settings (shipping, payment methods, etc.), the payment gateway will be configured, and tests will be performed to ensure the store is working properly.

If included in the quote, an SEO optimization process will be carried out, ensuring all URLs are friendly and the essential SEO elements are configured (meta tags, etc.). Load times will be optimized to improve visibility in search engines.

*If you prefer, you can upload the products yourself, leaving the installation, setup, and design to the web developer. If your ecommerce has many products, this could save you a lot. Explore all online store options available.

 

CHOOSE THE RIGHT ECOMMERCE PLATFORM

PrestaShop | WooCommerce

PRESTASHOP ONLINE STORE

For many, PrestaShop is the best option for their online store, as it’s one of the most widely used ecommerce platforms in Spain. It’s a complete “software” that must be configured and adapted for each project. As with most ecommerce platforms, key elements like the payment gateway are already built-in, so you don’t need a programmer to make your website work—but you do need a web developer to build the store to your liking and ensure it runs smoothly.

TWOOCOMMERCE ONLINE STORE WITH WORDPRESS

WooCommerce is another great ecommerce solution, slightly more affordable than PrestaShop and increasingly powerful. Once set up, it’s quite user-friendly and has the added benefit of being built on WordPress, which is favored by Google. Translation: it ranks well in search results.

Both options are excellent, and the choice depends on the expected volume of online sales and the number of features needed.

HOW MUCH DOES AN ONLINE STORE COST?

The cost of an online store varies, as do the components involved. It all depends on the type of store needed and the number and variety of products to be sold.

A basic ecommerce setup might start around €850* – €1,800*, while a more advanced store could start from €2,500. You’ll also need to factor in the cost of hosting + domain, template, custom design, components, product uploads, adding product variations (color, size, different prices), extra features, languages, custom mobile design, etc.

Naturally, the more complex the ecommerce or the more types of products you sell, the higher the price. For example, it’s very different to create 50 simple products (no sizes or variations) than 100 variable products (different sizes and models in multiple colors).

One way to save money is to upload the products yourself, but that requires some knowledge and patience. Otherwise, it’s best to let a developer handle it with a proper quote.

So, the final price depends on several factors and product characteristics.

Creating a quality online store will help you sell your products online securely—it’s your most important sales tool. While the cost may seem high at first, it’s an investment that will pay off quickly.

Don’t forget to request your personalized quote.

*Prices without VAT

center_focus_strongSUMMARY: HOW TO CREATE AN ONLINE STORE

The 13 Essential Steps to Create an Online Store

From step 6 onwards, the web developer takes over.

  1. Create a product structure plan: Number and type of products, size/color variations, etc.
  2. Prepare product descriptions, images, prices, etc.
  3. Define the geographic area of online sales.
  4. Choose your shipping provider and request rates and terms.
  5. Prepare legal texts: Terms and Conditions, Privacy Policy, Cookie Policy.
  6. Choose the ecommerce platform.
  7. Purchase Hosting and Domain.
  8. Design the structure of the online store.
  9. Design the website: Create mockups.
  10. Install CMS and online store.
  11. Add content:
    1. Apply store structure. Configure the store
    2. Install necessary components and plugins for special functionalities
    3. Format website content
    4. Add products
    5. Add quoted features
  12. Design/adapt for mobile
  13. Optional SEO

Important Tips

  • Choose your store name and domain wisely. You can change it later, but it takes time.
  • Use SSL (HTTPS) domains.
  • Work on your product pages:
    • Describe your products well. Don’t just write a lot—write persuasively to connect with your buyers’ emotions.
    • Add interesting details to make each product more appealing.
    • Always personalize your descriptions—never use the same text as your supplier or competitors. This is a common mistake.
    • Use high-quality, realistic images.
  • Customer reviews can help you win new clients.
  • Have a personalized web design that fits your business.
  • Respect delivery times and always be accessible and honest with your customers.
  • Offer the same guarantees you would in a physical store.
  • Get informed about all the legal requirements for running an online store.

FREE WEBSITE AUDIT

If you already have a website, you're surely interested in knowing if it meets the requirements for search engines to display it in top positions, whether through local SEO or global SEO strategies.

Steps to solve your website problems and speed up the web optimization process:

  • Check the status of your website: Perform an SEO audit to identify areas for improvement, both locally and globally.
  • Decide which problems to solve first: Prioritize the issues that most affect local SEO and global SEO, focusing on the areas with the greatest impact.
  • Track the website’s optimization and progress: This is key to verifying if the improvements are affecting your business’s visibility, both in local and general searches.
  • Find and fix hreflang errors: Ensure your website is correctly displayed in different languages and regions, which is essential for both global SEO and local SEO in multilingual areas.
  • Increase your website’s security with HTTPS checks: Users value security, and having an HTTPS site is crucial to earning their trust, whether you focus on local SEO or global SEO.

To do this and much more, you can use many online tools, but none as complete and free (in its limited version) as the tool to perform a free SEO audit. Enter your website domain and get your SEO audit completely free with one of the best SEO tools on the market.

This tool will provide the necessary insights to identify the issues with your website:

  • Slow speed, HTML errors, keywords, local SEO, global SEO, etc.: This vital information will help you achieve a strong web ranking, both generally and in local searches.
  • Track the website’s optimization and progress: Improve your online presence and stand out in local searches to attract more nearby customers, as well as in global searches for broader reach.
Skip to content
Diseño de páginas web Gipuzkoa autónomos - Estudio de Diseño Web Kreatibu
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.